Every business, regardless of what market it competes in, boils down to one thing: selling. If you can't make sales, your business is already dead. Might as well declare bankruptcy right now.
Sane Strategy doesn't want you to fail. In fact, we want you to succeed without even trying. The best kind of business is one that is self-sustaining. Let the money come to you, while you finish mowing the yard for your wife or watch football with your friends.